Creating a Brand while Building a Family with Tubby Todd founders Andrea Faulkner Williams and Brian Williams
Andrea Faulkner Williams and Brian Williams partnered to create a line of bath products for children. In just a few years, their company, Tubby Todd Bath Co., has become famous for great products and for bringing a sense of fun to a daily chore for young families. The Tubby Todd slogan: “Good Clean Fun” is a realistic capture of what they do.
As marketers, we believe the best brands are the ones that are based upon and build community. Andrea and Brian have done exactly that. Tubby Todd has 276,000 followers on Instagram, 100,000 followers on Facebook, and even a private Facebook group called Tubby Todd Mamas with 20,000 members.
In this episode of What I Wish I Knew with Mike Irwin and Simon Daw, Andrea and Brian share lessons of how they built their brand while also raising a family with four kids. Theirs is really a story of faith, family, and figuring things out. If you've ever wondered about starting a company, this is conversation you'll want to hear. And if you've ever thought about starting one with your significant other, listen to what this duo has to say.
Connect with Andrea and Brian:
Website: TubbyTodd.com
Instagram: @tubbytodd
Facebook: @TubbyTodd
LinkedIn: Andrea / Brian / Tubby Todd Bath Co.
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Video Highlights: Tubby Todd Bath Co. founders Andrea Faulkner Williams and Brian Williams
“We need to talk to our consumers like they’re friends.”
“Our community told us what they want.”
“It’s not easy to be in a business partnership with anyone.”