Expertise to Entrepreneurship with Bernie Schroeder
Bernie Schroeder took a tiny ad agency and built it into a billion-dollar global integrated marketing firm with thousands of employees. Along the way, he worked with Apple, Nike, Pixar, Visa, and launched brands like Yahoo!, Travelocity, eBay and Amazon.
He then embarked on a journey to share what he'd learned with entrepreneurs all over the world through Ted Talks, books, teaching at universities, and mentoring startup founders in multiple countries. He's the author of Brands & Bullsh*t, Fail Fast or Win Big, Simply Brilliant, and Startup Culture Mindset. As director of the Lavin Entrepreneurship Center, Bernie has built an entrepreneur factory at San Diego State University.
In this episode of What I Wish I Knew with Mike Irwin & Simon Daw, Bernie talks about how a relentless focus on building expertise led him to grow a billion-dollar agency and why "the customer isn't always right but they're never wrong".
Connect with Bernie: LinkedIn // BernieSchroeder.com
Video Highlights: Author, Entrepreneur, Educator Bernie Schroeder
“The customer isn’t always right but they’re never wrong.”
Bernie Schroeder on Creating a Billion Dollar Company
“Make yourself an expert.”
“Live with no regrets.”