The Origins of AI with Industry Expert Jason Thomson of Mintel

Our usual podcast guests talk about journeys that they chose to embark on: starting a company, solving a problem, creating opportunities, or navigating life and career. In our current series, we’re probing into a trip that none of us opted into but we’re all aboard anyway…and that is artificial intelligence. AI influences what we see, hear, buy, and think, how we navigate the world, and how we navigate daily life.

We wanted to start the AI series with the basics to help our listeners to understand what it is, where it came from, how it’s used, and the differences between AI, machine learning, and algorithms.

Jason Thomson is Senior Vice President of Innovation for Mintel Group, a global market intelligence and research firm based in London. Mintel are experts in helping brands and businesses understand consumers: who they are, what they see, what they do, what they buy, and why. Jason has led technology at Mintel for the past 25 years. His role at the intersection of technology and consumer insight affords perhaps the ideal perch from which to consider the implications of AI on people…and that’s exactly why we wanted to speak with him.

In this episode of What I Wish I Knew with Mike Irwin & Simon Daw, Jason covers where AI came from, how it evolved, and the risks and rewards of the technology.

Connect with Jason Thomson on LinkedIn.

What I Wish I Knew with Mike Irwin & Simon Daw...

Life and career rarely go to plan. Breakthroughs happen on the ragged edge when things aren't quite going as expected. What I Wish I Knew podcast hosts Mike Irwin and Simon Daw explore lessons learned by leading academics, athletes, creators, entrepreneurs, leaders, and difference makers. They all have three things in common: none are perfect, all are humble, and they've learned a few things along the way. In What I Wish I Knew, they share their lessons with you.

Please like, share, and subscribe to What I Wish I Knew with Mike Irwin & Simon Daw wherever you find your favorite podcasts. You can find all of our episodes here. We welcome your comments, questions, and ideas. Send us an email at hello@whatiwishiknewshow.com

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Unpacking the influence of AI on marketing with anthropologist Bob Morais