Making Marketing Pay with David Taylor, founder of The Brandgym
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David Taylor has been named one of the world’s 50 leading marketing thinkers by the Chartered Institute of Marketing. His specialty, however, is in real-world, applied marketing…the sort that delivers growth in revenue and in regard. And whether the brand is a product or the proverbial brand you, Taylor has pragmatic advice shaped by 28 years’ experience leading brand growth projects for some of the world’s biggest global brands.
In this episode of What I Wish I Knew with Mike Irwin and Simon Daw, David talks about his transition from engineer to marketer, crucible moments in life, the 4 classic marketing mistakes to avoid, and the rise of insurgent brands.
Taylor is also author of eight acclaimed branding books including Brand Stretch, Grow the Core, Return on Ideas, and Where’s the Sausage? He writes one of the world’s top branding blogs, and is a highly rated teacher at London Business School. He has designed and delivered training programs for leading companies including AB InBev, Mars, Mondelez, Old Mutual, Pladis, and WD-40. Prior to founding The Brandgym in 2002, David worked with P&G before doing an MBA at INSEAD and running the Paris office of Kantar Added Value. Taylor also delivers brand training available to all called Mastering Brand Growth.
Wish I Knew with Mike Irwin & Simon Daw...
Life and career rarely go to plan. Breakthroughs happen on the ragged edge when things aren't quite going as expected. What I Wish I Knew podcast hosts Mike Irwin and Simon Daw explore lessons learned by leading athletes, creators, entrepreneurs, leaders, and difference makers. They all have three things in common: none are perfect, all are humble, and they've learned a few things along the way. In What I Wish I Knew, they share their lessons with you.
Connect with David Taylor: The Brandgym Blog Mastering Brand Growth Academy David Taylor’s Books LinkedIn
Video Highlights with David Taylor:
David Taylor on crucible moments in life.
David Taylor on Oatly and the rise of insurgent brands.
David Taylor on the need to prototype, test, and move. “Think less, do more.”