Making People Feel Good About Loving Food with Rude Health Founder Camilla Barnard

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Camilla Barnard believes people should be able to feel good about loving food, not guilty. Her starting point was one of those good-for-you foods that may not taste so good: muesli. Trouble is that muesli is a commodity category dominated by big food companies, famous brands, and basic store products. Few would have the audacity to start there. She wasn’t a veteran of the food industry nor an expert in consumer marketing. And yet, her company, Rude Health, has become a familiar sight on store shelves and shopping baskets across the UK and Europe.  

In this episode of What I Wish I Knew with Mike Irwin and Simon Daw, Camilla talks about how not knowing can be a strength, how Instagram has changed consumer behavior, and how creativity and attitude often leads to better solutions than expertise alone.

Camilla Barnard co-founded Rude Health in London in 2005 with her husband, Nick. Rude Health is on a mission to make the healthy choice a celebration, not a sacrifice, with their range of over 75 foods and drinks and a team of 45 glass-half-fullers. As well as being a full-time mum of two, Camilla is the creative brain behind the business’s marketing and brand development and is on a mission to inspire everyone to be in rude health by joyfully challenging the assumption that health food has to be bland and boring.

Wish I Knew with Mike Irwin & Simon Daw...

Life and career rarely go to plan. Breakthroughs happen on the ragged edge when things aren't quite going as expected. What I Wish I Knew podcast hosts Mike Irwin and Simon Daw explore lessons learned by leading athletes, creators, entrepreneurs, leaders, and difference makers. They all have three things in common: none are perfect, all are humble, and they've learned a few things along the way. In What I Wish I Knew, they share their lessons with you.

Connect with Camilla Barnard: Rude Health LinkedIn

Video Highlights with Camilla Barnard of Rude Health:

Camilla Barnard on the downside of knowing too much before starting a company

Camilla Barnard on the impact of Instagram on consumer behavior

Being new, I used to assume that people I talked with were experts. That turned out to be the wrong assumption.