The Ultimate Customer is the Planet with Muir Energy Founder Ian Muir McNally

Ian Muir McNally is an acoustical engineer, classically trained musician, hiker, and trail runner. While training to complete the John Muir Trail in California, Ian was trying to eat real food rather than gels and sports bars. "My jaws tired from chewing raw nuts and dehydrated fruit," he said.

“Starting something from scratch is the ultimate endurance event.” Ian Muir McNally is an acoustical engineer, classically trained musician, hiker, and trail runner. While training to complete the John Muir Trail in California, Ian was trying to eat real food rather than gels and sports bars. “My jaws tired from chewing raw nuts and dehydrated fruit,” he said. That led to an ultimately fruitless search for portable, easier to eat trail food made of natural ingredients. And that led to Ian trying to make stuff for his own use. Encouraged by growing interest from friends and acquaintances, Ian started Muir Energy, a sports nutrition company.

In this episode of What I Wish I Knew with Mike Irwin & Simon Daw, Ian describes his journey from music to math to mountains to making food.

“Music is a language and so are math and physics. I look at the world as a problem to solve.”   

Connect with Ian Muir McNally: LinkedIn // Muir Energy

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Video Highlights: Muir Energy founder Ian Muir McNally

“Everyone has a sense of the right thing to do. Not all have the courage to do it.”

“Starting something from scratch is the ultimate endurance event.”

“Understanding the market was a systematic process of learning and learning and learning.”